Industry Studies

Association Industry Studies

CalSAE works with several partners to bring you timely national studies and surveys that are most relevant to the association industry.

ASA's Real-Time Compensation Benchmarking Survey

Gain access to the only 24/7/365 online compensation benchmarking tool designed exclusively for executives of professional, trade, and service-centric associations/non-profits.

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Naylor's Association Communications Benchmarking Report 2018
This complimentary survey of more than 700 association professionals provides trends, insight and recommendations on communications and marketing for associations. Conducted in partnership with ASA and Naylor Association Solutions, this study provides actionable recommendations and will help you:

  • Break through the clutter in communications with members
  • Understand patterns and trends in how associations manage their communications
  • Compare communications department budgets for small, medium and large associations – and how resources impact priorities and decisions

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Association Laboratory's Looking Forward Dashboard (Environmental Scan)
Produced by partner Association Laboratory, this annual national survey of association executives examines the association environment in five key areas of the association business environment: economic, information, government, workforce, and global.

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Marketing General's Membership Marketing Benchmarking Report
MGI's Membership Marketing Benchmarking Report gives individual and trade association leaders the trends and tools they need to evaluate their own membership marketing strategies and tactics. 

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CalSAE is a member of the Association Societies Alliance (ASA), which is comprised of local and state Societies of Association Executives. Our combined partnership allows extensive reach to the association community throughout the United States to gain a holistic view of trends within association management.

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