Marketing to Associations

Marketing to Associations

Creating Connections

Industry Partners are a valuable resource for the association community.

CalSAE designs events and opportunities to develop business networking and drive exposure within the association community. Gain business opportunities through building relationships and enhancing exposure to association professionals and executives. 

Association Insight
Association staff are career professionals with high levels of knowledge who appreciate well informed and carefully developed relationships that build trusted partnerships. Most have been a part of the industry for 15 years or more - so relationships are a critical part of making decisions with vendors and business partners. Because relationships are built, we advise you to carefully consider the amount of time and resources you want to invest in the association community.

CalSAE as a Partner
The staff at CalSAE stands ready to assist you in understanding your options, providing advice about the association community and helping you make decisions that are best for your business.

We can often customize these options to the needs and budget of your specific business. Contact Lindsay Poss, CMP with any questions you may have.

Meetings & Events

CalSAE has a wide range of local and statewide events designed for networking and gaining exposure. Two of our statewide events are listed below, but check out the "Education & Events" portion of our site to see a full list.

Marketing Options

CalSAE offers many marketing opportunities that work with a variety of budget sizes.

  • Advertise - Build your brand and build your business. Advertising opportunities include space in the CalSAE magazine (The Executive), membership directory, eNewsletter and/or website.
  • Premier Partner Program - This program provides exclusive year-round presence and exposure, is a "menu-based" program designed for organizations with a significant commitment to the association industry.
  • Sponsorship Opportunities - Event sponsorship offer unique opportunities for brand exposure, particularly at events.