Marketing Opportunities

SCHEDULE | EXCHANGE | TRADESHOW | HOTEL

Exhibit/Sponsor

Increase your company brand’s visibility to a highly curated group of association decision-makers by supporting Seasonal Spectacular with our branding, sponsorship, and advertising opportunities starting as low as $149. Find one based on your specific marketing goals. Opportunities are available to non-exhibitors as well and include:

  • Attendee List for one post-event communication (mailing addresses and emails of attendees who opt-in).
  • Recognition on CalSAE’s event webpage, signage, emails, onsite printed program, and in the post-event issue of The Executive magazine.

Your interest in marketing opportunities can be indicated on page 5 of the Exhibitor Prospectus submitted to CalSAE Director of Meetings & Events, Lindsay Poss, CMP, at lindsay@calsae.org by October 31, 2022. Let us know if you have any questions or have an idea for a customized opportunity... the possibilities are endless!


What is Your Marketing Goal?

Support the Association Industry
  • Wi-Fi
    Ensure attendees can access the most up-to-date Seasonal information as they navigate the two-day event. Company name will be incorporated into the WiFi password.
    Price: $3,000

  • Opening Keynote
    Kick-off Seasonal for approximately 250 Association Professionals by introducing the speaker(s) and promoting your brand at the beginning of the program (< 5 minutes including any video presentations). Includes tabletop display during the keynote and recognition on keynote signage.
    Price: $2,500

  • Onsite Program
    Your logo on the front cover of each attendee onsite program, plus a full-page color ad on the back cover.
    Price: $2,000 or In-Kind

  • Attendee Brochure
    Your logo on the front cover of approximately 650 mailed attendee brochures.
    Price: $1,500 or In-Kind

  • EXCHANGE Executive Gifts
    Provide an extra-special branded memento for approximately 45 association executives/planners participating in EXCHANGE.
    Price: $1,000 or In-Kind – 2 opps

  • Education Program
    Promote your brand at the beginning of an education program (< 5 minutes including any video presentations) and introduce the speaker(s). Includes recognition on education program signage.
    Price: $1,000/each – 8 opps

  • Maximize: New Member Orientation
    Promote your brand at the beginning of the orientation (< 5 minutes) and introduce the facilitator(s) to approximately 30 attendees. Includes recognition on orientation signage.
    Price: $500

  • Attendee Registration
    Support an Association Professional’s participation in Seasonal Spectacular and make a lasting impression by inviting your top clients/prospects to be your guest for the event. Their registration will include education programs, luncheon, networking, and tradeshow.
    Price: $149/each – unlimited opps

  • Attendee Tote Bags
    Your company logo branded on the tote bags that the 500 Association Professionals will carry for the two-day event.
    Price: In-Kind

  • Badge Holders
    Your company logo branded on the lanyards that the 1,000 attendees will wear for the two-day event.
    Price: In-Kind
Increase Brand Awareness
  • Featured Exhibitor Advertorial
    Be a "Featured Exhibitor" in a CalSAE-produced marketing email blast to over 1,900 potential attendees. The featured piece includes a company logo and a 100-word advertorial (logo linked and links may be included in the advertorial).
    Price: $1,000/each – 6 opps

  • Onsite Program Ad: Full-Page B&W
    Showcase your company in a black and white advertisement in the attendee onsite program.
    Price: $1,000/each – unlimited opps

  • Onsite Program Outsert (Post-It Note)
    Your logo and message on a branded Post-It note on the outside of each Seasonal Program.
    Price: $800

  • Onsite Program Ad: 1/2-Page B&W
    Showcase your company in a black and white advertisement in the attendee onsite program.
    Price: $750/each – unlimited opps

  • Onsite Program Ad: 1/4-Page B&W
    Showcase your company in a black and white advertisement in the attendee onsite program.
    Price: $500/each – unlimited opps
Network & Connect
  • Seasonal Luncheon
    Showcase your company to the 500 anticipated attendees at the tables as well as five minutes at the podium. Includes tabletop display during lunch and recognition on luncheon signage.
    Price: $2,500

  • Connection Point/Attendee Lounge
    This is the perfect opportunity to leverage your relationship-building skills to connect with Association Professionals. The lounge will be open both days. Use this opportunity to meet new buyers and build business partnerships. Includes company logo on signage, ability to place products on the tables, and face-time as you meet and greet attendees.
    Price: $1,500/each – 2 opps

  • Continental Breakfast
    Jumpstart the morning for our Association Professional learners by providing their morning caffeine and sustenance. Includes recognition on continental breakfast signage and a high boy display table.
    Price: $1,000

  • Happy Hour Reception (Day 1)
    Welcome attendees to a Happy Hour reception after a day of appointments and promote your brand at the beginning of the networking time (< 5 minutes). Any food and beverage costs are additional.
    Price: $1,000

  • EXCHANGE Champagne Toast
    Welcome association executives/meeting planners participating in EXCHANGE to their afternoon of appointments. Includes time at the microphone to kick off their one-on-one meetings.  Any beverage costs are additional.
    Price: $1,000 or In-Kind

  • Beverage/"Brain Food" Snack Break
    Nourish our Association Professional learners in between their education programs during our snack break. Includes recognition on snack break signage and a high boy display table.
    Price: $750/each – 2 opps

  • EXCHANGE Entertainment
    Provide ambiance (such as a live musician) for an added experience for everyone participating in EXCHANGE.
    Price: $500 or In-Kind

  • Reserved Table at Seasonal Luncheon
    Brand a table at the Seasonal Luncheon to guarantee seating with your exhibiting team and 4 Association Professional guests.
    Price: $250/each – unlimited opps

Build Booth Traffic

  • Carpet Clings (5)
    Lead attendees to your booth with five, 24-inch round custom branded stickers with your logo, slogan, or company trademark on display.
    Price: $1,025

  • Mirror Clings (6)
    Lead attendees to your booth with six, 24-inch round custom branded stickers with your logo, slogan, or company trademark on display.
    Price: $950

  • Seasonal Luncheon Wristbands  ::::SOLD::::
    Every lunch attendee will be wearing your logo and booth number on their wrist to drive traffic to your booth on the tradeshow floor.
    Price: $550

  • Check-In Challenge  ::::2 SOLD::::
    Build traffic to your booth and obtain more qualified leads for maximum ROI by participating in this fun, interactive scavenger hunt-style game. Includes promotion in marketing materials. Attendees will be incentivized to check in at your booth in order to be entered into a prize drawing at the end of the tradeshow.
    Price: $500/each – 15 opps

  • Water Station
    Water station with your logo and booth number displayed located on the tradeshow floor near your booth or near EXCHANGE and education rooms.
    Price: $500/each – unlimited opps