Couch Chat - Membership & Marketing
Facilitator-led conversations amongst your association peers.
Couch Chats are facilitator-led conversations in which you engage and connect with your peers virtually to discuss the changing business environment and association dynamics. Couch chats are not like traditional education sessions where you just "listen", but rather, we encourage you to actively participate in the conversations. If you have questions, challenges, or successes to discuss, please join us!
Marketing & Membership Strategy for the New Year
This first CalSAE Couch Chat of 2023 is your opportunity to connect with your peers to discuss marketing, membership, and communication strategies that engage your audience. Explore the tactics, channels, platforms and mediums that are right for your members. Leave inspired and ready to attract and retain members in the new year.
Come ready to share your ideas on topics such as:
- Generating content that excites and attracts members
- Trends in technology to understand and reach members where they are
- Ideas to leverage your staff and volunteers in contributing to your marketing strategy in a meaningful way
- Marketing tactics to gain more views, interaction, and registrations
Come ready to share your insights and ask questions of your colleagues!
Although this Couch Chat is designed for Membership & Marketing professionals, anyone may attend.
Amy Hager, CAE, IOM
Amy Hager Solutions, LLC
Amy is a go-getter with a passion for community. Her experiences help her relate and apply strategies across many different industries by utilizing her background in marketing, communications, engagement, community development, and organizational growth. In 2006, Amy started as a volunteer at her local chamber/associations and her passion grew into a career with a variety of national associations, state chamber, and tourism organizations and she still continues as a local member and volunteer. As the co-founder of Association Rockstars, an online interview series focusing on the unsung superheroes of the Association and Chamber World, Amy really enjoys connecting with people from all over the globe to help them spread the word about their amazing missions and movements.
Once you've registered, please refer to your confirmation email for instructions on how to join the meeting.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Lindsay Poss, CMP
Dir. of Meetings & Events