Association Industry Studies

Naylor's Association Communications Benchmarking Report

This complimentary survey of more than 700 association professionals provides trends, insight and recommendations on communications and marketing for associations. Conducted in partnership with ASA and Naylor Association Solutions, this study provides actionable recommendations and will help you:

  • Break through the clutter in communications with members
  • Understand patterns and trends in how associations manage their communications
  • Compare communications department budgets for small, medium and large associations – and how resources impact priorities and decisions

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Association Laboratory's Looking Forward Dashboard (Environmental Scan)

Produced by partner Association Laboratory, this annual national survey of association executives examines the association environment in five key areas of the association business environment: economic, information, government, workforce, and global.

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Marketing General's Membership Marketing Benchmarking Report

MGI's Membership Marketing Benchmarking Report gives individual and trade association leaders the trends and tools they need to evaluate their own membership marketing strategies and tactics.

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Compensation Benchmarking Survey

CalSAE participates in a national collaboration to conduct regular association compensation and benefits surveys that can be used to gauge the competitiveness of your association’s salary and benefits packages for employees. This collaboration is currently changing vendors. We expect an updated compensation survey will be available for purchase in the Spring of 2024.

ASA will no longer be accepting new subscribers to thier survey program. Current subscribers will continue to have access to their data and all reports through the end of their current subscription period. Current subscribers can still Log-in here. Please direct any questions about subscriptions to