Association Industry Studies
Naylor's Association Communications Benchmarking Report
This complimentary survey of more than 700 association professionals provides trends, insight and recommendations on communications and marketing for associations. Conducted in partnership with ASA and Naylor Association Solutions, this study provides actionable recommendations and will help you:
- Break through the clutter in communications with members
- Understand patterns and trends in how associations manage their communications
- Compare communications department budgets for small, medium and large associations – and how resources impact priorities and decisions
Compensation & Benefits Report
Stay competitive in the employee marketplace with this compensation and benefits report based on the results of a comprehensive survey of 210 associations. The survey was conducted in late 2024 on behalf of the Association Societies Alliance (Associations West is a member).
Association Laboratory's Looking Forward Dashboard (Environmental Scan)
Produced by partner Association Laboratory, this annual national survey of association executives examines the association environment in five key areas of the association business environment: economic, information, government, workforce, and global.
Marketing General's Membership Marketing Benchmarking Report
MGI's Membership Marketing Benchmarking Report gives individual and trade association leaders the trends and tools they need to evaluate their own membership marketing strategies and tactics.