CalSAE is Rebranding to Associations West
We are beyond excited to announce our new name and logo!! Take a peak at the reveal reel above.
Don’t you just love the new name and logo?! This modern and fresh look will take us far into the future, which is exactly what we were after. The name Associations West is more inclusive of our membership as a whole, yet simplistically descriptive. The logo artistically represents the landscapes of the West: ocean, mountains and the sun. Not to mention it gives a fun and approachable vibe, which is what our community here is all about.
As we embark on this exciting journey of growth and evolution, we want to remind you of the purpose for this rebrand in the first place…
Embracing Growth - Did you know that our membership has grown by nearly 70% since 2017! We also began serving Oregon in 2022 and later this year we plan to expand into Nevada!
Member Inclusivity - with expansive growth comes a more diverse and dynamic membership. We no longer serve just executives, and our name should reflect that we welcome association professionals of all roles and levels as well as our supportive industry partners.
Unwavering Commitment - Our name is changing, but our community and commitment to you are not. Do you remember filling out the poll last year asking which “attributes” you felt best described CalSAE? Of all responses there were 5 that clearly rose to the top and will continue to be the sturdy pillars of our brand. They are: professionalism, collaboration, trust, innovation, and approachability.
Impact on Members - What does this rebrand mean for you? It signifies our commitment to evolving alongside your needs and aspirations. Many shifts in our operations were already made in the last few years, so the only difference you can expect is our continued expansion of programs and services. Essentially the new brand is just catching up and responding to the changing landscape of membership that already exists.
What’s Next You Ask?
We won’t be officially flipping the switch until July 1, 2025. At that point you
will see the new brand in action on our website, at events, and more.
If you have any questions about the rebrand please reach out to us at info@calsae.org