Couch Chat - CEOs

Couch Chats are facilitator-led conversations in which you engage and connect with your peers virtually to discuss the changing business environment and association dynamics. We encourage you to actively participate in the conversations. If you have questions, challenges, or successes to discuss, please join us!

Charting Success in 2024

Leading associations today has a unique set of challenges and opportunities. With the upcoming election year, uncertain economy, and the way employees work continuing to shift, today’s leaders need to navigate a rapidly changing world. Explore some common challenges so you can understand how to mitigate them, to lead your association into the future.

Kick 2024 off right by joining your association peers in an interactive discussion exploring the following topics and more:

• Ensuring your organizational processes are as efficient as possible.
  
  
• Attracting and retaining top talent by designing your organizational culture into a place employees want to work.
  
  
• Developing and inspiring your teams to ensure talent is continuously nurtured and developed to engage and motivate others to work smarter and take pride in their jobs.
  
  
• Leading and managing change by mitigating consequences, overcoming resistance, and reassuring staff by displaying empathy and understanding.

Content Leader

Erin M. Fuller, FASAE, CAE, Chief Strategy Officer, MCI USA

Erin is the chief strategy officer for MCI USA, where she works with a team of 350 professionals to help drive engagement, growth and synergy for association and corporate clients. She previously served as president of MCI USA’s association solutions team where she led association management and consulting. She has served as the chief staff executive for organizations including the National Association of Women Business Owners, Tysons Tomorrow and the Alliance for Women in Media, and teaches graduate courses on nonprofit strategy at American University. Erin is an ASAE Fellow, and serves on four boards ranging from trade associations to community and cause-based nonprofits.