Couch Chat - Membership & Marketing Strategies
Facilitator-led conversations amongst your association peers.
Zoom
Event Details
Couch Chats are facilitator-led conversations in which you engage and connect with your peers virtually to discuss the changing business environment and association dynamics. Couch chats are not like traditional education sessions where you just "listen", but rather, we encourage you to actively participate in the conversations. If you have questions, challenges, or successes to discuss, please join us!
Marketing & Membership Strategies
Sharpen your membership and marketing prow by discussing practical ideas to elevate your organization’s strategies. Explore current trends in marketing, membership, and communications with your association colleagues. Topics for conversation include:
- In this digital age, how can organizations enhance member experiences and engage members in meaningful ways?
- What can be done to leverage in-person programs as a strategy for membership recruitment?
- How can associations attract a 'mobile-first' generation of members that consumes content via TikTok and other social media platforms?
Pricing
Members: Complimentary
Non-Members: $29
Audience
Although this Couch Chat is designed for Membership & Marketing professionals, everyone is welcome.
Content Leader
Bill Zimmer, VP of Strategy, 360 Live Media
For nearly 20 years, Bill Zimmer has been building award-winning brands and leading marketing campaigns that create impact for mission-driven organizations. His success is tied to being innately curious about what motivates human beings and converting those insights into stories that motivate the masses to act.
As VP of Strategy, Bill leads 360 Live Media’s Creative and Marketing teams to increase membership, invent new brands, drive event attendance, and grow revenue for organizations such as ASAE, the American Institute of Aeronautics and Astronautics, the American Beverage Association, and the Consumer Bankers Association.
Access Instructions
Once you've registered, please refer to your confirmation email for instructions on how to join the meeting.
CAE Credit
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.
Contact
Lindsay Poss, CMP, Director of Meetings & Events
