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Couch Chat - CEOs

Couch Chat - CEOs

Facilitator-led conversations amongst your association peers.

Thursday, November 2, 2023
10:00 AM - 11:00 AM (PDT)


Event Details

Couch Chats are facilitator-led conversations in which you engage and connect with your peers virtually to discuss the changing business environment and association dynamics. Couch chats are not like traditional education sessions where you just "listen", but rather, we encourage you to actively participate in the conversations. If you have questions, challenges, or successes to discuss, please join us!

CEO Couch Chat: Finding a Lobbyist for Your Association

Associations represent a variety of industries, each with their own unique issues and priorities. Advocating on behalf of their clients, lobbyists represent groups that reflect all different aspects of society. Lobbyists continually communicate with legislators and their staff members, in order to bring issues to their attention. When choosing a professional lobbyist to represent your industry, it’s important for that they have connections to important players in your area of interest and who have expertise in the policy details that may impact it. But, where do you begin when thinking about a lobbyist anchored to your association’s focus? What criteria and specifications should be included in the RFP? What interview strategies go into vetting and selecting the right lobbyist(s)? After they’re in place, what comes next for tracking progress, course-correcting, and proactively representing the industry as issues arise? Discuss these items with your fellow association leaders in a quick, interactive and engaging Couch Chat.


Although this Couch Chat is designed for CEOs, everyone is welcome.


Members: Complimentary
Non-Members: $49

Content Leader

Shaun Rundle, Executive Director, California Peace Officers Association

Shaun started with CPOA, which serves more than 27,000 members, in November of 2014 and served as Deputy Director from 2017 to 2021, where he helped re-draw CPOA’s 12 geographic Regions, brought new hot-topic training to the organization’s members, and developed the association’s volunteer leadership. Prior to coming to CPOA, he has held roles with other non-profit organizations, including Junior Achievement of Northern California (JA), the Association of California Water Agencies (ACWA) and the YMCA. He also developed his career with roles in government affairs. In Southern California, Shaun worked for members of the California State Assembly and United States House of Representatives, serving as their liaison to local law enforcement. Association service runs through his veins, and Shaun continued to volunteer with the YMCA after leaving employment and has been an active with the California Society of Association Executives (CalSAE).

Access Instructions

Please refer to the link in your confirmation email for instructions.

Event Sponsor

CAE Credit

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.


Lindsay Poss, CMP
Director of Meetings & Events