MAXIMIZE – Creating Association Partnerships That Work

A dynamic and interactive session designed to provide industry partners with the knowledge necessary to establish and maintain successful business relationships within CalSAE and the association community.

Attendees will learn effective strategies for maximizing business development opportunities through

• Utilizing CalSAE membership and its benefits
• Building strong partnerships and rapport
• Acting as a resource to your association clients

Featuring a panel of CalSAE members who will share their first-hand advice and success stories.

• Jeff Dougherty, Director - CA State Association Sales, Visit Sacramento
• Nick Sotis, National Account Manager, Pacific Palms Resort
• Shelley Laurel, SVP/Regional Manager, Umpqua Bank
• Stephanie Stephens, Executive Director, CA Park & Recreation Society (CPRS)