Membership & Marketing Webinar - Brand Expansion
Facilitator-led webinar
Join us on Zoom
Event Details
Brand Expansion: Designing a Strategy that Delivers
A strong brand name is an invaluable asset. Savvy organizations understand how to leverage their brand’s potential and extend its reach. But, thoughtfully designing an actionable branding strategy can be overwhelming. Good news for you, designing said strategy doesn't have to be daunting! Through story-telling and impactful visuals, such as short films, action words, and communication success stories, this program will leave a lasting impression and inspire action. Learn how to leverage your existing brand while also developing impactful new ones. Hear how to craft a communications strategy that is authentic and humanizes your member experience. Join us for this interactive webinar to gain the inspiration, tools, and tactics to expand your brand.
Pricing
Members: $49
Non-Members: $99
CAE Credit
As an approved provider, this program may be applied for 1 CAE credit toward your CAE application or renewal requirements.
Content Leader
Sheila Johnston, Associate Executive Director, Communications, California Lawyers Association, California Lawyers Foundation
Sheila Johnston has over a twenty year career in government relations, non-profit association management and is an entrepreneur herself. Consistent throughout each of her roles in various legislative, executive, non-profit organizations and her personal business, is her relentless drive for success. She excels in customer service, in using data to support her recommendations, and finding solutions that align with the mission of the organizations she works for. Sheila practices positive communication in both written and verbal platforms and finds common ground with internal and external stakeholders in order to advance solutions that work.
Sheila is a thought-to-action leader. She enjoys both diving into the details and being creative, as seen in her marketing and public affairs experience. Sheila is a team player that thrives in a collaborative environment focused on hard work, solutions, and positive change.
Event Sponsor
Contact
Lindsay Poss, CMP, Dir. of Meetings & Events