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Membership & Marketing Summit

Membership & Marketing Summit

A one day immersive learning & networking experience

Monday, June 17, 2024
9:00 AM - 4:00 PM (PDT)

Event Details

Starter State of Mind - Using an Entrepreneurial Mindset for Growth

What makes entrepreneurs so special? They dream, they plan, and they start. The good news is that entrepreneurial superpowers aren't only reserved for techies and ivy grads. With the right mindset shift, we can start thinking like entrepreneurs to empower ourselves by creating value for others. In this fun and engaging keynote, you will be emboldened to be a starter within your organization to foster stronger collaboration, higher performance, solution orientation, greater resiliency, and more overall success.

In this keynote session you will:

● Learn how to apply an easy, 5-step framework to obtain and utilize an entrepreneurial mindset in your work and lives

● Gain valuable insights into how successful entrepreneurial thinkers make decisions and navigate the ever-evolving landscape

● Leverage examples from other organizations that have been successful with simple, practical, and affordable ideas

Tim Hines, The Marketing Starter and Fractional CMO

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Transforming Member Engagement with Conversational Data Collection 

Step into the story of how one trade association revolutionized its engagement strategies using AI-enabled technology and automated data collection. By adopting a novel communication approach that prioritizes insightful questioning, the organization has enhanced how they identify member needs, boosted sponsorship and membership revenue, and refined their outreach methods. Gain timely knowledge on the benefits of AI-enabled technology and automated data collection in enhancing membership engagement and revenue generation for your own organization.

Jenna Goins, CAE, National Association of College and University Food Services
Dave WillPropFuel

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Zapier 101: Streamlining Workflows

We get it. You wear many hats, juggle a multitude of tasks, and probably asking yourself if there is a better way to get it all done. The answer is yes, yes there is! Learn how to automate everything from simple tasks to custom workflows to untangle your workload. Explore how to use Zapier to streamline your work and scale your impact using the power of automation. Put Programmable Productivity to work for YOU! See real life examples of how associations automate their processes and free up their staff to service their members and focus on more valuable and creative tasks. Leave with dozens of tips to get started right away.

Troy Tessalone, Automation Ace

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AI for Associations: How this New Tool Can Be Used for Good, Not Evil      

The robots are coming - to take your jobs or make them better? The dramatic rise of AI has everyone both excited and concerned about the future. This presentation will dive deep into what AI business is, where it's heading, and how you can capitalize on this new technology. Learn key tactics and tools that you can get started with right away that will make AI work for you, not against you. Explore all the in’s and out’s of the AI do’s and don’ts. Explore how to generate more impactful campaigns with less effort, how you can save time and money, and how to optimize productivity.

Tim HinesThe Marketing Starter and Fractional CMO 

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5 Tips to Manage Advertising Operations to Earn More Non-Dues Revenue (NDR)

For most associations, earning non-dues revenue is at the core of their annual goals, and many leverage advertising opportunities – digital and print, sponsored content and advertorials – to earn that very revenue and achieve their goals. However, many association professionals may not have an advertising operations background, which means running a well-oiled ad operations department might be more difficult than it needs to be. Join us to learn tips to streamline processes and maximize opportunities, allowing for greater success across key stakeholder departments while increasing non-dues revenue. These actionable tips can help associations transform their teams and ensure they're in lockstep to improve ad operations efficiencies in managing ad inventory, drive additional revenue through ad sales, communication, sales processing and more, while being scalable to other sales operations throughout the organization.

Kim Davies, Naylor Association Solutions

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11 Tips to Make Your Website Your #1 Marketing Tool

In today’s digital age with endless distractions, your website should be more than just an online presence – it’s a dynamic marketing tool that you can leverage to drive the growth of your association. This interactive session will showcase the strategies, tips, and tools designed to empower your website to attract and engage prospective members. Join us as we discuss how you can implement these best practices immediately to transform your website and make it your number one marketing tool. Discover technology tools you can use to test and improve your website user experience. Walk away with actionable tactics to improve your website's marketing funnel today.

Charles Stanisce, Novi AMS

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Attract and Engage Members by Leveraging Digital Learning            

Do you offer online classes, continuing education credits, or skills training but have yet to unlock the full potential of its value to attract members? Associations are uniquely positioned to offer insider expertise in up-skilling and mentorship opportunities to professionals seeking career advancement. It's challenging to engage members if they lack awareness of what's offered or if the experience in the training is lackluster. In this AMA (Ask Me Anything) discussion, we will demystify how to continuously wow your members with your educational offerings to keep them active and engaged with your association.

Erin Perry, MSLDTCalifornia Primary Care Association
Bill Sheehan, D2L


June 17
8:30 AM - 9:00 AM First-Timers Coffee Chat Come early to meet other newbies!
9:00 AM - 9:30 AM Continental Breakfast & Registration
9:30 AM - 10:30 AM Opening Keynote
10:45 AM - 11:45 AM Concurrent Learning Sessions
11:45 AM - 12:45 PM Lunch & Solutions Showcase Features Hear briefly from each of our Solutions Showcase providers during lunch on what they have to offer you and your association. Then visit their tables to learn more.
1:00 PM - 2:00 PM Concurrent Learning Sessions
2:15 PM - 2:45 PM Concurrent Learning Sessions
3:00 PM - 4:00 PM Networking Happy Hour


Association Professionals
$199 Member
$249 Non-Member

Industry Partners
$299 Member
$349 Non-Member

For Speaker's Bios & Contact Info

Click Here

Additional Info
  • Calling all first-timers - If you are new to MMS this year or just want to get more connected within the CalSAE community, we encourage you to arrive a bit early at 8:30 for the First-Timers Coffee Chat to meet other newbies. Hosted by CalSAE’s own Membership & Marketing staff - Denize Maldonado, Manager of Membership Engagement and Jamie Innamorato, Manager of Marketing & Communications!

  • Complimentary parking

Event Sponsor

Solutions Showcase

NEW this year! A curated group of service providers has been invited to showcase their products/services that can aid in keeping you on the cutting edge of membership and marketing tools and technology.


Hilton Sacramento Arden West
$149/night, available Sun, 6/16 & Mon, 6/17
Click to reserve or call: 800-445-8667
Cut-off date: Mon, 5/27

CAE Credits

CalSAE is a CAE Approved Provider.  All education sessions at MMS 2024 are CAE-eligible and attendees may earn up to 3.5 CAE Credits.


Lindsay Poss, CMP, Director of Meetings & Events


Meeting & Event General Policies