Tirrah Switzer

Tirrah Switzer is a product marketing enthusiast, engrossed with keeping up to date with industry trends and understanding the challenges associations face. Tirrah is the Senior Director of Product Marketing with Community Brands. In this role, she oversees go-to-market strategy, messaging and positioning, product launch, and competitive and sales enablement for a portfolio of 15 products serving member-based organizations. She is the co-author of 6 research studies on member engagement and loyalty and association digital evolution trends. She's been an association joiner for the last 20 years and also serves on the ASAE research committee and is Past Chair of the ASAE Small-Staff Association Advisory Committee.