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Insights Executive Summit

Insights Executive Summit

Thursday, February 2, 2023 at 9:30 AM (PST) to Friday, February 3, 2023 at 1:00 PM (PST)

Event Details


This 1.5-day immersive, educational and networking conference is specifically designed for experienced association executives. The program offers high-level content that addresses the unique needs of association leadership. Delivered by professional facilitators in a collaborative and interactive environment where leaders can share their experience and concerns in a setting of openness and trust. Attendees will be challenged to explore pressing issues with their association peers such as new organizational business models for the future, turning empathy and influence into a superpower, and impacting your culture through equity and inclusion. Attendees will gain the strategies and tactics you need to confidently expand your role as a leader in your organization.

Insights 2023 will be a community of learning and action that will help leaders navigate this age of not knowing.

Space is limited, early registration recommended.


Leadership in the Age of Not Knowing

The most seasoned and expert CEOs find themselves in a very unusual spot: not knowing.  Revenue. Meetings. Talent. Social justice. Technology. Economy. The list goes on. Everywhere association leaders turn, there are complex issues rife with uncertainty and unclear paths forward.  At Insights 2023, we're going to lean into this dynamic, exploring how CEOs and their boards and teams can successfully navigate these uncertain times. 

Together, participants will:

  • Identify the unique leadership requirements of the moment and how even experienced leaders need to go into a learning mode

  • Explore how insights, strategy, and governance form the critical core of organization agility and resilience

  • Understand how risk isn't just something to mitigate, but how we can embrace it as a key element of future success


Megan Cruz, CAE, Practice Director, McKinley Advisors

Megan is passionate about applying her in-depth association leadership experience, along with her skills in coaching and motivating teams, to help clients articulate and create actionable plans for tackling the future. As a practice director on the Strategy and Innovation team, Megan empowers associations and their stakeholders to define success, and guides them in charting the best path forward. She is a trusted advisor and clear communicator with an eye to patterns and possibilities. Megan enjoys helping clients envision the exciting opportunities that change can bring.


Jon Hockman, CPF, FASAE, Chief Practice Officer, McKinley Advisors

Motivated by organizations’ missions and driven by results, Jon brings more than two decades of consulting experience with hundreds of associations in the U.S. and abroad to McKinley Advisors. His personal mission is to help leaders of organizations make the best decisions regarding their strategy, people, and performance challenges. A specialist in facilitating communication, Jon has aided clients in areas including strategic planning, team/group efficacy, change management, organizational culture/climate, and leadership development.


February 2
9:30 AM - 10:00 AM Registration
10:00 AM - 12:00 PM Programming
12:00 PM - 1:00 PM Lunch
1:00 PM - 3:00 PM Programming
3:00 PM - 3:30 PM Break
3:30 PM - 5:00 PM Programming
6:00 PM - 9:30 PM Dinner (off-site)
February 3
7:30 AM - 8:30 AM Breakfast
8:30 AM - 10:00 AM Programming
10:00 AM - 10:30 AM Break
10:30 AM - 12:00 PM Programming
12:00 PM - 1:00 PM Lunch


Members:  $429
$744 (includes CalSAE membership)

Register by January 20th
No cancellations or refunds after this deadline, only replacements will be accepted.


" 'Not just fluff, important stuff.' Insights provides me the opportunity to stretch, tap my creativity, and find innovative approaches to the challenges that we face as executives in this ever-changing and exciting association world. I have built enduring professional relationships and leave each year re-energized!"

- Deb Elam, MS, CAE I Executive Director, San Francisco Dental Society

Hotel Accommodations

The Saguaro Palm Springs
Room rate Feb 1, 2:  $99
Room rate Feb 3, 4:  $169
Group ID:  CALSAE23

Reserve by January 20th
Click here to book with CalSAE special rate, the $42 facility fee will be waived, which includes: self-parking, wi-fi, 24-hour fitness center, weekend yoga, and use of Saguaro cruiser bicycles.

CAE Credits

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 8.5 credit hours toward your CAE application or renewal professional development requirements.

Event Sponsor


Lindsay Poss, Director of Meetings and Events:


Meeting & Event General Policies
In-Person Meetings Policy
Personal Responsibility and Liability Waiver